MySmartPrice’s reaction on FDI in ecommerce

Quote from  Co-Founder and Director of MySmartPrice Sulakshan Kumar on FDI in e-commerce:

Opening up FDI in ecommerce will lead to aggressive pricing with the consumers stand to gain. In an effort to gain the wallet share and the consideration set, there will be an improved post-sales support. FDI in e-commerce will also enable more manufacturers and brands to reach out to a lot more customers who are present in geographically diverse locations, thereby opening up a whole new market.

But this will affect the small traders who will be having lesser scales of economies than the big e-commerce players who will command a better bargaining power with the brands and have far superior operational prowess.