“Our team is a perfect combination of young minds as well experienced people” – By, Mr. Shaad Rehman, CEO and Co -Founder, Phixman
Early days – how did you start, what’s the eureka moment and how did you build the product?
The idea of establishing this business came with my personal experience and an approach to solve bigger problems of this particular industry with latest technologies available worldwide. As today people have become dependent on gadgets like laptop and mobile, all of their data is stored in that so we make sure that their data is secure and is in safe hands. We majorly focused on enhanced customer experience. Phixman is one of its own kind ideas because users are free to shop services online and experience great hospitality at Phixman offline stores nationally.
How did you establish your team initially?
Our team is a perfect combination of young minds as well experienced people. We are divided into various departments like operations rollout, marketing, customer relation, logistics, accounts and various other categories with a common objective of solving bigger problems and creating better customer experience. The total team size 2018 is 80 people, Anjali Bhatt is the HR Head of the company, who has provided us a team of expert professionals and great talents who became pillars of the company foundation and is continuously helping us to grow.
Can you please share background of the founder Mr. Shaad Rehman with us?
Mr.Shaad Rehman, a 29-year-old mechanical engineer from Patna at Indore Institute of Science and Technology (IIST), Madhya Pradesh. He was always enthusiastic for technology and gadgets and decided to do something related to same in future. After graduating from college in 2014, Shaad got placed in Asahi India Glass Ltd, a glass manufacturing and Supplier Company in India with a decent package. He worked for a year as Senior Manager in Asahi and later on focused on a “gadget repair startup” and decided to follow his passions which lead to the invention of Phixman in 2015.
What is the Unique Selling Proposition of your business?
Our services is in 4easy steps, first the customer books repair online adding all the details about the problem in the device then we send our delivery boy to pick up the device from the address mentioned. In the next step we diagnose the device and repair it and send it back to the customer safe and solid with all their data intact. One thing that sets us apart from our competitors is our guaranteed service. We guarantee 24 hour repair, home picking of gadget, safety of data and most importantly payment after customer satisfaction. We charge after we deliver the gadget to the client and they are satisfied for the fact that their device is completely repaired with all the data in it. Also we have dedicated exclusive stores that are looking forward to customers who want personal assistance care and understanding.
What are the challenges you have faced to establish your company?
We believe, facing challenges is the way to premium success. Whenever we start a business we face lot of challenges like funding, hiring technicians, competition and giving the best service. Likewise, we also faced lot of challenges while starting up the business and due our commitment and focus; we succeeded in overcoming the challenges and establishing a business. Being a service sector business, our aim is to provide the best man power and services to the clients. It requires a lot of technical knowledge in repairing business so we had to hire best repairing engineers. We overcame all our loopholes and established this business.
How has your company evolved and grown?
It has been a great journey which started from Indore with a single outlet and steadily we grew nationally in 15 states having 25 exclusive stores. Our turnover till date has grown up to 10 Cr and with new approaches of expansion both nationally and internationally we would grow by almost 5 times in the coming financial year.
Is your company boot strapped or you outsourcing your investment?
We are a boot strapped company, we are totally self-funded and we have no financial liability. Our profit making is such in this industry that all our all business expenses are met adequately. But as we plan to expand our business, we are looking out to raise Series A funding in the near future.
Please share your future plans with us
Recently, we have collaborated with Detel and its new brand Pre – Loved Device in which we will be selling refurbished phones with six months warranty and that to at a very low cost. Future plans, we would say there is a common future plan for every business and company which is to grow and get worldwide presence and make goodwill in the market. We would say we want to set a benchmark in repairing industry in such a way that Phixman should be the name whenever someone needs gadgets repairing whether in India or internationally and for this we intend to launch 500 stores worldwide very soon. We are working to create awareness among Electronics brands in Indian and International market who is working hard for post retails services for achieving customer loyalty. To all those brands Phixman is a complete end to end solution for them ready with service and retail channels.
